Baja Taco :: essays research papers

â€Å"Baja Fresh & Taco Bell† In today’s increasingly competitive marketplace businesses must be very creative in their marketing strategies in order to attract as much business possible. Companies spend a tremendous amount of their budget on advertising, soliciting, marketing and selling their products and / or services. Businesses that aren’t creative don’t appear to succeed as much as those that produce good marketing campaigns. Fast food restaurants are one of the most recognized businesses. It appears that at just about every major intersection you’ll find some sort of fast food establishment. Which one do you select? Why did you select it? Is their food good? Was it because you found their marketing approach â€Å"funny†? Are your funds limited? There are multitudes of reasons why consumers solicit a particular business. I analyzed two fast food restaurants; one is an established major fast food provider, Taco Bell, the other restaurant is also a fast food provider, however, relatively new in the industry, Baja Fresh. Taco Bell has literally become a household product throughout much America. The marketing campaign Taco Bell initiate states that half of the American population sees a Taco Bell commercial at least once a week. Their most recent marketing slogan is a talking Chihuahua that speaks Spanish. One of his more well known punch lines is â€Å"Yo quiero Taco Bell!† Taco Bell restaurants serve Mexican fast food. They are the largest Mexican fast food restaurant chain in America. Taco Bell does not consider itself to be fast food, they consider themselves to be quick-serve Mexican style restaurants. Taco Bell focuses a great amount of their marketing strategies towards the younger age group. They are usually marketing their products around â€Å"blockbuster† movies or popular action figures, and will usually offer some sort of marketing token with many of their meals. The food at Taco Bell is priced relatively inexpensive; however, the quality is typical of a fast food restaurant; you get what you pay for. Taco Bell is constantly producing new food items in order to attract more customers. Competition is strong and dynamic in most markets. So it is essential for a firm to keep developing new products-as well as modifying its current products-to meet changing customers needs and competitors’ actions (Perreault, 281). Taco Bell continually is experimenting with new food product lines. Taco Bell is a part of the Tricon Global Restaurants Group; one of the largest restaurant chains in the world.